PROJECT ANTI LOVE

POSTER DESIGN

Pin up style poster stating that spending a grand sounds better than his grand gestures.
Pin up style poster stating that breaking your diet hurts less than breaking your heart.
Pin up style poster stating that a date with your sheets is hotter than a date with your lover.

THE CLIENT & PROJECT

Project Antilove is a three poster series focused on convincing an audience to remain single instead of getting into a relationship that will ruin their lives. Each poster focuses on a different theme encouraging the reader that the unhealthy habits they were told not to indulge on are actually better for them than finding a significant other.

Three posters scattered on a grey background.

THE TOOLS

InDesign

Photoshop

THE PURPOSE

A three poster series was created with the purpose of using different photographs to create one cohesive poster series. Images were to be transformed from a modern style to a retro pin up style for these posters.

THE STRATEGY

In order to make the posters lighthearted, inspiration was taken by the sarcastic nature from retro ads. The typography and imagery chosen reflected the pin up ads from the 80’s.

A woman with her eyes closed in a sleeveless blue top with white polka dots holding and admiring icream with sprinkles and cherry.
A woman in a plaid yellow shirt and white skirt wearing red heels wheeling away a shopping cart with shopping bags on a yellow background.
A woman in pink silk pajamas with an eye mask on top of her head in a pink background.
A man in a suit's torso holding a boquet of flowers.

The images edited into a pin-up style.

Multiple 'Spending a Grand' posters laid on a white background.
Multiple 'Breaking Your Diet' posters laid on a white background.
Multiple 'A Date With Your Sheets' posters laid on a white background.

THE PROCESS

A sketch of five different layouts for the poster designs.

By making a moodboard with inspiration from retro ads, I was able to draw inspiration from the typography and imagery.

From there, brainstorming occurred of the different topics of the poster series to which I concluded with the following:

  1. Spend a Grand (Not Grand Gestures)

  2. Break Your Diet (Not your Heart)

  3. Dreamy Dates With A Bed (Not a lover)

Sketches were done of possible poster layouts, which were used to find suitable photographs for each poster.

The photographs were then manipulated within Photoshop to match the pin up aesthetic of the poster designs.

These images were then brought into InDesign where the poster was finalized for print and production for the client.

TT Modernoir regular typeface showcasing the letters, numbers and symbols.
Bree Serif Light typeface showcasing the letters, numbers and symbols.

THE LESSON

I was able to learn how to manipulate four unrelated images and produce a series of posters in a retro pin up style.

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